HOICK is a creative agency and amorphous art collective based in Cape Town, South Africa, centred around the partnership of Dale Lawrence and Claire Johnson. Hoick produces art, creative direction and consultation, branding, print, digital and spatial design.

Dissecting, interpreting and communicating the essence of brands and individuals is at the core of our practice. The collective academic background of the studio consists of graphic design, communication and fine art. There is a strong focus on experimentation in the development phase of any project, with the belief that one needs to make mistakes in order to progress. Hoick has a preoccupation with unfamiliar materials and processes. Collaborating with contemporaries in different fields is a key goal of the studio.

Hoick produced a collection of papier-maché sculpture, with accompanying painting, digital and collage work for their first solo exhibition in May 2015, entitled On Second Thought.

Hoick was selected to produce a solo project at the FNB Joburg Art Fair in 2017, which resulted in the exhibition Shall We Move On? made in collaboration with writer Matthew Freemantle and artist Morné Visagie.
80 Hout Street, Cape Town

Solo Exhibitions

2017, Shall We Move On?, FNB Joburg Art Fair, Johannesburg

2015, On Second Thought, Smith, Cape Town


Brand and companies we have created work for — past and present — Alara, Krone, Spier, Robertson Small Hotel, Boschendal, FNB Johannesburg Art Fair, Between Us, Street Food Festival, Food XX, SMITH Studios, Art Gazette, Open24Hrs, Origin Coffee, Studio H, Hokey Poke, Max Bagels, Studio Biru, Project, Dyad, Hours Clear, Kokomo, L+L Architects, Leo’s Wine Bar, Art Partner

Individuals we have created work for — past and present — Pieter Hugo, Katherine Spindler, Lisa King, Amy Ellenbogen, Alessandro Gigli, Bielle Bellingham, Abigail Rands, Oliver Whyte, Marsi Van Der Heuvel

Associates and collaborators—past and present — Faith Shields, Franco Fernandes, Christine Joubert, Matthew Freemantle, Morné Visagie, Ben Johnson, Bella Knemeyer, Jonathan Kope, Ilana Swanepoel, Jarred Figgins, Amy Ellenbogen, Renee Nicole Sander, Max Botha (Hokey Poke), Gillian Lawrence (Lorne Jewellery), Sue Lawrence (Sanna Leather), Kerri von Geusau, Gisele Human, Harriet Parker, Jurrit van der Ploeg, James Crossley, Gabriella Lai, Jamy Silver, Kate McLuckie, Michael Lumby & Werner Lotz (L+L Architects), Nazeema Solomons (Coral & Hive)

Selected press

Van Schneider: Design South Africa ft. HOICK

Indie Channel: Shall We Move On?

Sight Unseen: Secret Sources

10and5: Wonderfully Weird Constructions by HOICK Studios

The Design Kids: Interview